The year is past 2020 and the future is now. In the new future, an email welcome series is a requirement for your business.
When someone first encounters you on the internet they don’t know much about you. They want to know more. An email welcome series offers you the opportunity to introduce yourself and more of your products and services to your clients.
It makes them feel welcome and separates you from the pack.
If you truly know your target audience, it also allow you to take hold of their journey and softly guide them to where they need to go.
A welcome email series is so important. It’s what you use to capitalize on “sign-up momentum.” It’s what you use to say hello.
It’s what you use to sell.
Pop quiz! Which of these three people is likely to get you the most sales?
- Someone who’s been on your email list for a long time
- Someone who has just signed up for your free email list
- Someone who has just visited your website for the first time
The traditional answer to this question is “A”—after all, that person has had plenty of time to check out what you do and get “nurtured” from lead into customer.
But the real answer is B.
So here is the thing. This whole email series thing does take a bit of crafting before you become a master at it. So go ahead and get started now.