UPGRADE: Beyoncé Drops Adidas For Balmain Couture Collaboration

by | Boss Babes

There has been a ton of chatter the past few days that Beyoncé can’t sell product, can’t act, and can’t do a few things, yet she’s awesomely amazing. Can’t nobody do it like Bey.

Bey slays so much and has such an intense fanbase, that “Swarm” is based upon her.

According to Newsweek, one of the creators of the show, Donald Glover, who starred in the 2019 version of The Lion King with the singer, joked at the show’s premiere: “Beyhive: don’t kill us. It’s not that bad. It’s actually, like, pretty cool.”

But back to the this other chatter in the middle of Bey slaying in a new way…. (That part)


The sales and merchandising chatter came after the internet heard that Beyonce was ending her deal with Adidas. According to The Hollywood Reporter Beyoncé and the sportswear manufacturer Adidas have reportedly mutually parted ways, according to the Hollywood Reporter.

News of the alleged split comes nearly two months after the “Renaissance” singer’s Ivy Park clothing line sales plummeted 50 percent, bringing in just $40 million in 2022 compared to $93 million in 2021.

You know your life is amazing when just one of your products sales totals only $40 Million a year…..

But according to the internet Beyonce got dropped because she can’t sell clothes or products.

Bey is definitely selling. Perhaps that side of the business would be better when she puts out merchandise that is more aligned with the fashion goals of her target audience aka THE BEYHIVE.

It’s not like Bey is completely unaware of who so wonderfully loves her and would possibly rock her Ivy Park clothing line. Beyoncé, 41, originally launched Ivy Park with Topshop in 2016. However, in 2018, the singer acquired 100 percent of the brand from British billionaire Philip Green’s company after he faced allegations of sexual harassment, bullying and racism.

The following year, the “Drunk in Love” singer teamed up with Adidas to launch an inclusive unisex line that catered to both men and women.

Those who are part of the Beyhive already know that Queen Beyonce consistently plays chess and not checkers. Her most recent move will have you screaming Yas Sis!

Sales of Beyonce’s Ivy Park clothing line down more than 50%


In new news that supersedes her past collaboration endorsement deals of yesterday, Beyoncé has picked up new collaborator that has fans excited. French luxury fashion house Balmain just went into business with Beyonce for a new couture collection.

The singer, who appears on the April cover of Vogue France, announced on Friday that she has co-created a Balmain haute couture collection with Olivier Rousteing, Balmain’s creative director. It comes a day after The Hollywood Reporter broke the news that Beyoncé’s Ivy Park and Adidas mutually agreed to part ways after five years of working together.

Renaissance Couture by Beyoncé x Balmain includes 16 couture outfits dedicated to the 16 songs on Beyoncé’s Grammy-winning Renaissance album.

She’s still winning!